Mesh Without Wires

March 26, 2011

Making the Most of Conferences and Expos: #B2BChat Offers Advice and How-to’s

Filed under: B2B,Corporate Twitter,Social Media — kseniacoffman @ 10:08 am

If you follow me on Twitter, you probably know that I am one of the moderators of #B2Bchat – a weekly conversation for B2B marketers. If you are not familiar with Twitter chats, please see my post: Primer on Twitter Chats.

Follow #B2Bchat on Twitter

Follow #B2Bchat on Twitter

With the spring season of conferences and trade shows in full swing, the last #B2Bchat tackled the best practices on how to manage them (and survive). Panels, business meetings, speaking sessions, trade show floor, dinners, parties (those I skip, I swear) – how do you balance them all? Below are the tips and how-to’s that #B2Bchat participants shared.

Starting with the basics – Q1. On the trade show floor – How can you be most effective, whether or not you have a booth?

  • tracibrowne: Show up with quantifiable objectives so you can measure success (or failure)
  • skylineexhibits: If you have a booth, promote ur presence aggressively to get right people into it. Have talented staffers who want to be there.
  • donseamons: Engage, focus your message, qualify quickly, then move on.
  • kseniacoffman: Pre-schedule meetings; don’t show up w/ out an agenda
  • NickBianchi: It’s good to set up contacts in advance, but don’t overplan. Many valuable things can be spur of the moment.
  • Brandspiration: Try to get a list of exhibitors before attending – research who you want to network with in advance & then approach.
  • MaureenB2B: Staffers should have great consultative sales questions around likely pain versus info about “stuff”
  • b2bento: Pre-event networking is the key! RT @vasanthgan: A1: Pre-schedule meetings, spread your key messages
  • DWesterberg: So many things to accomplish at a conference.  Think: press, alliance partners, buzz @ conference, leads

There was a side conversation on ‘disinterested staffers.’ I honestly have not seen this on our booth ever, but here are a few pointers:

  • tracibrowne: How do you know a staffer doesn’t want to be there? They usually make it pretty obvious…rolling eyes first clue ;-)
  • skylineexhibits: They either tell you, you ask them, or their performance is so bad at a previous show.
  • donseamons: I was just at HIMSS11, a large health B2B show. Many examples of disinterested staffers: http://bit.ly/epliJD

Q1 summary: objectives, preparation, key messages & questions, + enthusiastic staffers = success!

Q2. If you have a speaking gig, how to best leverage it ? Pre-, post- and during the panel

Pre-session:

  • tracibrowne: If the event has an online community be active in it
  • ASegar: On event community, let it be known you’ll be around pre & post your session to chat & answer questions
  • skylineexhibits: Speak early in the show, then have a booth on the show floor. Attendees will talk business in your booth. Can’t mandate, but you can ask. Networking with the other speakers is awesome, too: go to the speaker room, attend speaker dinner (if there’s one)
  • ASegar: Offer organizers short pieces, written or video, about your session
  • donseamons: Lots of pre-show pub in mailers, emails, social media, etc. Schedule time for the speaker to be in the booth, and promote that, too.

During the panel:

  • b2bento: Present agnostic, useful and good content. Don’t try to oversell. Network (online) pre and post events – answer questions
  • skylineexhibits: Don’t sell your product, sell your expertise through credibility by doing a great, informative presentation. Offer to email something of value (such as a white paper) for attendees that they can get by giving you a business card.
  • kseniacoffman: It’s appropriate to invite ppl to your booth after the panel (soft sell)
  • vasanthgan: During the panel, focus on the future trends/solutions and not on what the audience already know about.
  • itsjustjana: Post session Q&A is sooo important. Huge pet peeve when I book a speaker who talks and runs.
  • DWesterberg: At events I like to have the most giveaways for largest audience – Not at $200 item/drawing but a $10 item for 20.

After your panel:

  • ralaw33: Post show we’ve gotten the best response by using social media platforms to distribute slides and video. Extends use.
  • phylliskhare: I like that idea of creating a short video response right after the panel — that’s something to do right away!
  • ASegar: Try to get your session recorded; can use for post-conf PR

Q2 summary: Try to speak early; promote the session & booth presence; be active in online community pre-show; share your presentation socially.

Q3. If you blog or tweet from an event, what do you focus on?

Tweeting, live blogging, daily blog recaps and post-even long-form blogs are all useful, but immediacy is definitely with tweeting and live blogging:

  • cuferg: Focus on content: sessions of interest to your targets/audience, key messages coming out of the sessions, show floor happenings.
  • vasanthgan: Key Numbers (stats) of the business/market that is shared in events.
  • kseniacoffman: Think like a reporter – but put a company PoV on it (i.e. what you wish the press woud write about you) :-)
  • cuferg: I’ve noticed marketing presentations are providing easily “tweetable” content, key points in 140 or less lately. Any others doing this?
  • shotgunconcepts: @cuferg Just the new reality of an old axiom. You always need to leave audience with a few memorable points. They’re now 140 characters.
  • tricomb2b: Capturing the meaning behind the event and using information gained to educate and help others!
  • MarchellGillis: Interesting trends and sites from the event, I may reference folks that I meet
  • shotgunconcepts: Offer value in your event tweets & blog posts, don’t just be a self promoter
  • B2Bento: Good example of live blogging – @asuthosh did a great job of live blogging from SMWF – http://b2ben.to/btR5i9
  • asuthosh: Include relevant comments from the audience and reactions to those – that tends to be left out in conference material
  • skylineexhibits: I’ve shown a speaker after the event the Tweets I sent – they are grateful

Involving the on-line, virtual audience came up as a theme:

  • ralaw33: I focus on sessions so customers not attending can be part of discussion. I tweet before to find sessions they are interested in. I love soliciting questions from followers and asking during Q&A. Presenters like it since it means audience participation
  • itsjustjana: Key take aways from the conversation or sharing a problem identified and asking for more feedback or the agree/disagree
  • kseniacoffman: I had good feedback on live-tweeting tours – especially if a few go on simultaneously, or not all can attend. Take lots of photos – great for people following virtually

Daily recaps will be popular, both with virtual and live attendees:

  • kseniacoffman: Daily recaps are very popular – I get a lot of traffic to these; takes effort though
  • tricomb2b: Agreed! @itsjustjana Yes, when i can’t attend a daily recap is event gold!
  • CASUDI: I really like to see daily recaps ~ from others at a show ~ with good info clipped from all the noise

There were a few contrarians who do not do much live tweeting from the event:

  • tracibrowne: I have to sit this question out – I can’t tweet and pay attention to the event.  I take notes and blog later
  • ASegar: Frankly, the better the event (for me, that means the more I participate) the less I tweet. But If I’m at a presentation I’ll tweet more if there’s a backchannel conversation going on

Don’t forget your manners:

  • tracibrowne: If all you are tweeting is criticism you are going to look like a [not a very nice person]

And most importantly:

  • b2bento: Tweet with event hashtag – immediately creates a community around the event.

Q3 summary: Blog & tweet with key takeaways, buzz or audience reactions; Lots of photos; Solicit questions from followers; Don’t forget the virtual audience.

Q4. How do you ensure effective follow up?

  • MaureenB2B: Key is to define, before the event, what your follow-up goals are. Do we want names or warm leads or other?
  • cuferg: Based on pre-show goals, segment booth visitors, cold/warm/hot and have plan in place to address each group.
  • fearlesscomp: Agree on lead definition. Gently nurture. Score for handoff. And provide sale with content too.
  • skylineexhibits: Improved follow-up starts at the show: Write down what attendees said so sales know & are motivated to follow up. Plan in advance the fulfillment, the team, and who is responsible. Blog post on this: http://bit.ly/cuSLM2
  • itsjustjana: Document your conversations. Who, where, what, when, why. All of it. Remind me why I was engaged and then sell me
  • kseniacoffman: Note on the back of biz cards what you talked about, what follow up is needed
  • ralaw33: Never thought of using phone to scan. Awesome! @itsjustjana: With business cards i either scan with my phone or text the info
  • tricomb2b: Have a desired outcome in mind and steer the conversation towards the goal
  • tracibrowne: Ask the visitor how they prefer to be contacted…then honor that
  • shotgunconcepts: Event hashtag is not just for the time of the conference. Continuing using in the days afterward to follow up without clutter

Q4 summary: Document everything – follow-up needed, when & where you met, photo/scan card with your phone!

Q5. Tips for staying sane and avoiding burn-out?

  • shotgunconcepts: Two conference essentials that most people don’t get enough of: water and sleep
  • tricomb2b: Know your limits and what you need to recuperate before getting back into the heat of things!
  • tracibrowne: Stock protein bars in the booth for your staff for a quick pick-me-up
  • ASegar: Yoga too! RT @KseniaCoffman: If you can, find time to exercise!
  • kpainc: Hydrate well before show; limit parties; eat right; plan meetings & specific booths to see; don’t walk exhibit floor to explore
  • Brandspiration: Schedule breaks, know where to find coffee & water, keep a positive attitude & have fun meeting ppl.

But all this “healthy living” and “balance” discussion was countered by the “work hard, play hard” camp:

  • AitchesonS: Boring! :) RT @phylliskhare: No parties. Go back to room, drink good water, eat something healthy, blog, and sleep.
  • skylineexhibits: Tough to avoid all the parties when that’s when some of the best networking happens
  • Edgemon72: I would say get 7 hours sleep and keep attentive! Great data available at parties if your not drunk or tired.

I will leave you with these words of wisdom as a summary:

tracibrowne: I tell people the day starts when coffee shop opens and ends when the last attendee leaves the bar. There’s plenty of time for rest and sleep when you get home. Squeeze every second you can out of the three or four days.

Does #b2bchat sound interesting? Join us for a lively discussion on B2B topics every Thursday at 8pm Eastern. Follow @B2B_chat for updates.

For other posts on social media topics, see:

By Ksenia Coffman – Connect with me on Twitter or LinkedIn.

March 22, 2011

Attending ISC West? Here’s Where to Find Firetide Team at #ISCW11

Attending ISC West? Be sure to connect with the Firetide team. Here’s where to find us:

Register for a free ISC West exhibit pass courtesy of Firetide

Register for a free ISC West exhibit pass courtesy of Firetide

On the Show Floor

Visit our booth #24083 to learn why Firetide wireless infrastructure is faster to deploy, costs less, and offers greater flexibility – and delivers HD/megapixel video equal in quality to wired. Explore the latest trends in wireless infrastructure and see Firetide products in action.

We will be demoing:

Drop by our booth #24083 or schedule a meeting with the Firetide team by emailing us at partners(at)firetide.com.

For a Free Exhibits Pass, click on the ISC West logo above or visit http://www.iscwest.com/DP197

At the Conference

I will be part of these ISC West conference sessions:

At Vendor Solutions Session

Firetide is presenting in Anixter’s Integrated Physical Security Seminar taking place as part of ISC West’s free Vendor Solutions sessions on April 6. We will discuss prerequisites for a wireless-enabled campus in this case study of a university transitioning to IP-based security.

  • Integrated Physical Security Seminar – April 6, 12:45 pm – 2:45pm, Room 704
    Learn about IP-based applications through a real-world scenario of a university’s transition to an open-architecture IP access control and video surveillance solution. Learn how an IP security system is built from the ground up!

The session is free for all ISC West attendees, but you must reserve your seat during the registration process. (This session is a condensed version of Anixter’s full-day Integrated Physical Security Seminar which I covered on this blog; see: Notes from Anixter Integrated Physical Security Seminar)

Virtually

Follow @firetide and @kseniacoffman on Twitter for updates from the show. For the ISC West Twitter stream, follow hashtag #ISCW11.

Look forward to seeing you at ISC West 2011!

For my coverage of ISC West 2010, please see:

By Ksenia Coffman – Connect with me on Twitter or LinkedIn.

March 15, 2011

Firetide Wireless Ethernet Bridge Spotted in the Wild

Filed under: Physical Security,Point-to-point — kseniacoffman @ 11:00 am
Tags:
Firetide Wireless Ethernet Bridge

Firetide Wireless Ethernet Bridge Deployed for Access Control

… in Australia, of all places. The bridge projects tend to be on a smaller scale than our mesh deployments, so we don’t make announcements on them, but it’s nice to see one in operation. This is a project deployed by our integrator Independent Locksmiths & Security for an access control application.

The link pictured employs our FWB-102 wireless Ethernet bridge with integrated 2.4 GHz antennas.

Read the full post on the Independent Locksmiths’ blog: Firetide Enables Reliable Connectivity to Remote Access Control Gate.

For more posts on point-to-point products, please see:

/Image via Independent Locksmiths blog

By Ksenia Coffman – Connect with me on Twitter or LinkedIn.


March 7, 2011

Attending IWCE in Vegas? Here’s Where Firetide Team Will Be at #IWCE11

IWCE 2010 logoIf you are attending IWCE in Last Vegas, be sure to connect with the Firetide team. Here’s where to find us:

Panel: Wireless Surveillance Ecosystem – Tuesday March 7, 8 am

I will be part of the Wireless Surveillance Ecosystem panel starting at 8 am on March 7. The panel is moderated by Geoff Kohl and Steve Lasky of SecurityInfoWatch.com and will cover the following topics:

  • The Realities of Video Surveillance
  • Wireless Technologies Panel Discussion
  • Video Surveillance Technologies Panel Discussion
  • The End-User’s Checklist for a Wireless Video Project

The session takes place from 8:00 am to 12:00 pm in Room S228.

Workshop: Designing and Specifying High-Performance Wireless Infrastructure – March 8, 1 pm

Later that day, Jeff Butler, Firetide systems engineer, and I will present a workshop on designing and specifying high-performance wireless infrastructure. The workshop will cover:

  • Design Considerations for High-performance Wireless Networks
  • RF Basics for Wireless Systems Design
  • Wireless Applications In Fixed and Mobile Networks
  • Specification & Design: Approaches, Tools, Best Practices

The session takes place from 1:00 pm to 5:00 pm.

Link to March 8 conference programming (all March 8 sessions).

During the Show: See Firetide on Hutton’s booth 4027 – March 9-11

The Firetide team will be on Hutton’s booth throughout the show – please stop by and check out our wireless mesh, point-to-point and WLAN equipment.

For for a free Exhibit Hall Pass, courtesy of Hutton: go to www.iwceexpo.com and use customer code V8 to register.

See you at the conference!

For my coverage of IWCE 2010, please see these posts:

By Ksenia Coffman – Connect with me on Twitter or LinkedIn.

March 2, 2011

Is Redundancy Important in Wireless Network Design?

We sometimes hear that mesh is an “overkill” and “why do you need redundancy in the first place?” If the network is designed properly (the skeptics continue), you don’t need redundant links anyway.

Aside from special situations when moving machinery can block your line of sight (such as in ports, mines, industrial facilities, warehouses, or construction sites), is there a case for redundant links in installations that don’t experience variations in line-of-sight conditions?

Absolutely! Just look at the pictures below:

Downed pole over a commuter train line

Downed pole over a commuter train line

Light pole downed due to a car accident

Electric pole damaged in a car accident

Light pole down at a stadium, apparently due to age

Light pole down at a stadium, apparently due to age

So while today’s wireless equipment is extremely reliable, the infrastructure it goes on – not so much. Weather, age, defects in construction, drunk (or distracted) drivers – these are the ‘hazards’ that often call for redundancy in wireless design.

Redundancy of course comes at a cost – in equipment and installation labor. But you should definitely consider it for your critical links – the ones that aggregate traffic from multiple cameras, for example, on the way to the command center.

I should also note that Firetide “pays you back” some of the investment in a redundant architecture by allowing you to load balance your traffic across multiple links. During the normal operation of your network, your redundant link is not just idling, waiting for a failure to occur, but can actively participate in increasing overall capacity of your network.

For more topics on wireless network design, see:

/Images sourced via “pole down” web search

By Ksenia Coffman – Connect with me on Twitter or LinkedIn.

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