Mesh Without Wires

October 13, 2010

Social Media For Crisis Communications, Presented at ASIS 2010

Filed under: B2B,Corporate Twitter,Physical Security,Social Media — kseniacoffman @ 9:11 am
Tags: ,

It was interesting to be at a physical security conference, but presenting on social media. As a brief background, we at Firetide started our social media efforts about a year ago around ASIS 2009, in part thanks to my co-presenters Shawn Flaugher (@shawnf on Twitter) and Steve Surfaro (@stevesurf), both physical security pros.) But I found out that in physical security space, we were the early adopters and are now considered social media experts!

I focused my part of the presentation on the business side of things, specifically deploying social media for crisis communications. Using three examples of recent events (PG&E’s social media communications in the aftermath of San Bruno Fire, “TSA took my son” incident, and University of Texas Austin active shooter response), I illustrate how to use social media to respond to emergencies, to address criticism and to supplement mass notification systems.

For any business, it’s important to be prepared for a crisis, and social media must be part of you crisis communication plans. Plus, it’s one of the ways to justify spending time and effort on social media, if the higher-ups don’t see the benefits (yet).

View the presentation on SlideShare:

(Hope you were following my tweets on Monday and Tue from the ASIS 2010 conference and the Dallas PD tour. Follow #ASIS10 hash tag for tweets from Dallas!)

For more posts on ASIS 2010, see:

For more posts on social media for business, see:

By: Ksenia Coffman – Connect with me on Twitter or LinkedIn.

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