Mesh Without Wires

May 27, 2010

Next #B2Bchat: Professional and Corporate Twitter for B2B – Best Practices

Filed under: B2B,Corporate Twitter — kseniacoffman @ 12:26 pm

(This post also appeared on B2Bbloggers.com web site. For all posts on #B2Bchat, search for #b2bchat tag on B2Bbloggers, or visit http://www.b2bbloggers.com/blog/tag/b2bchat/).

Follow #B2Bchat on TwitterTwitter is one of the pillars of social media communications, or so we are told, along with corporate blogging, Facebook, and web. The reasons for being on Twitter are numerous:

  • Competitive and industry intelligence
  • Brand monitoring and “listening” to the conversation about your industry and your brand
  • Interaction with industry influencers: editors, bloggers, analysts
  • Learning new trends in the industry, in the marketing discipline, and what the movers and shakers are up to
  • Catching up with other B2B marketers (which #b2bchat is part of)

So assuming that B2B companies need to be on Twitter, we’ll discuss the ins and outs of managing corporate (brand) and professional (yours) Twitter accounts:

  • How do you set your Twitter objectives? What are you looking to accomplish?
  • If you manage a corporate Twitter account, do you also maintain a separate “professional you” account? How do you balance the two?
  • How much do you know about your followers? Do they engage with your brand?
  • Who should and should not corporate accounts follow?
  • How to avoid a Twitter burnout? Or is some time away a good thing?

Join fellow B2B marketers for a discussion on Twitter best practices, tips and advice. Follow #B2Bchat on Twitter for more details and participate on Thursday May 27 at 8 pm Eastern!

Follow B2Bchat on Twitter

For other posts on social media topics, see:

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