- Competitive and industry intelligence
- Brand monitoring and “listening” to the conversation about your industry and your brand
- Interaction with industry influencers: editors, bloggers, analysts
- Learning new trends in the industry, in the marketing discipline, and what the movers and shakers are up to
- Catching up with other B2B marketers (which #b2bchat is part of)
So assuming that B2B companies need to be on Twitter, we’ll discuss the ins and outs of managing corporate (brand) and professional (yours) Twitter accounts:
- How do you set your Twitter objectives? What are you looking to accomplish?
- If you manage a corporate Twitter account, do you also maintain a separate “professional you” account? How do you balance the two?
- How much do you know about your followers? Do they engage with your brand?
- Who should and should not corporate accounts follow?
- How to avoid a Twitter burnout? Or is some time away a good thing?
Join fellow B2B marketers for a discussion on Twitter best practices, tips and advice. Follow #B2Bchat on Twitter for more details and participate on Thursday May 27 at 8 pm Eastern!
For other posts on social media topics, see: