Mesh Without Wires

March 29, 2010

ISC West 2010 Daily Recaps; ISC West vs ASIS

Filed under: B2B,Physical Security,Technology — kseniacoffman @ 8:20 am
Tags: , , ,

It’s been a whirlwind of activity at ISC West in Vegas, so I’m glad I took the time to post daily impressions from the show.

My main takeaway: ISC West will continue as a major, if not the main, trade show for the North American physical security market. Not so sure about ISC Solutions or ASIS though.

ASIS, as primarily an end-user show, was hardest hit when the economy went down, taking the end-user travel budgets with it. Furthermore, ASIS’s conference programming looks much stronger than that of ISC West. This is good for conference attendees, but bad for exhibitors, as people have more reason to stay out of the exhibit hall.

Still, ASIS could do more to draw traffic to the exhibits; when I compare ASIS with BICSI (also featuring a strong conference component), BICSI does a much better job of getting conference attendees into the exhibits, by scheduling a welcome reception, conference lunches, and other activities there. The drop in booth traffic at ASIS 2009 in Anaheim made us reduce our 20X20 booth size that we’d had for 3 years and go with 10X20 island space.

We’ll see how ASIS 2010 will turn out in Dallas; it’s a good spot for us, since there’s a long-standing wireless video surveillance system there for Dallas PD (now at 125+ cameras, 100% on wireless), so it will be nice to reference it.

See Dallas PD case study on Firetide’s web site; solution partners were: Sony Electronics (video cameras), BridgeWave Wireless (point-to-point wireless backhaul), OnSSI (video management); the system designed and implemented by Bearcom, a Dallas-based wireless solution provider.

What are your thoughts on ISC West vs ASIS?


  1. I haven’t been to ASIS, but as far as the ISC West, it was a terrific show for us. Many prospects with new solutions and needs that I believe would prosper into OEM/ODM business opportunities. I was fortunate to meet Diana Melick at Honeywell and Ksenia Coffman at Firetide, just to named a few in person.

    Comment by John Goode — March 29, 2010 @ 10:01 pm | Reply

  2. As exhibitors, our overall impression was favorable. We’re taking the increased traffic as a hoped for sign that the economic bleeding has stopped.

    Like John Goode, opportunity to meet Ksenia Coffman – thanks for your availability and your contributions to SocMedia discussions, Ksenia.

    Comment by Yvonne Schwemmer — March 30, 2010 @ 4:20 pm | Reply

  3. Speaking on behalf of Pelco, we were pleasantly surprised with the show’s attendance – both in our booth and overall. More importantly, the quality of attendees and conversations with a wide variety of security professionals were excellent. We hope to build on this excitement and look forward to Dallas (ASIS 2010).

    Comment by Carey Schock — March 31, 2010 @ 11:22 am | Reply

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