The show has been very busy. People trying to get in ahead of the opening at 10 am had to elbow their way in. Out of those coming through our booth, most know Firetide, some are a looking for wireless solutions, some bring the promo mailer we sent out prior to the show. Most are integrators, with some consultants and end-users mixed in. People who know us say “There’s nothing out there like Firetide for video” (See Severin Sorensen’s comment – I had to quote it here: “ISC West impressions: Wireless increasing in use, applications, and capacity. Firetide 7000 radio is category killer, leapfrogs competition.”)
People who do not have much experience with wireless are really interested in the point-to-point product. This is a great addition to our product line, so that we don’t have to overwhelm the wireless ‘beginners’ with the mesh topology, our mesh routing protocol, and the price point. For someone trying to connect an outlying guard shack, mesh would be too much of a learning curve. But even at what we consider ‘low-end’ point to point, we are still providing 35 Mbps UDP/25 Mbps TCP (in the 5 GHz band), while anywhere from 1 to 10 Mbps is typical with this type of equipment.
In other highlights, IMS Research hosted a customer briefing, where they presented their recent market findings. The interesting prediction for me was that by 2013 HD/megapixel camera revenue will cross over that from standard definition cameras. (In terms of shipped units, HD/megapixel will comprise 1/3, and standard definition – 2/3). Wireless networks will have to keep up to accommodate this grown in high-definition video, and we are already way ahead of competition in the capacity department with our dual-radio MIMO mesh line.
Another observation: currently, 60% of camera revenues are attributed to ONVIF members, while 30% are from PSIA members. IMS raised the question: does the market need two standards? This will be interesting to watch in 2010.
In terms of vertical markets, public safety video surveillance (also know as “city-center surveillance” or “crime cameras”) is a very strong market, according to IMS. Other verticals that proved resilient to the recession are education and transportation. Transportation is good news for us, since these projects often involve outdoor surveillance – i.e. ports, airports), while transit agencies are exploring real-time mobile video – sweet spot for (Firetide’s) wireless mesh with its high-capacity and distributed intelligence, which enables roaming and hand-off without any loss of packets. Verticals that were hardest hit are retail, banking and casinos. (So why does the newly rebranded ISC East has retail as one of the four focus areas?)
Speaking of ISC East – now ISC Solutions – it’s still not clear how that show has changed. Will they compete even more with ASIS in the new incarnation? What does solution focus mean? We’ll see.
If you are on Twitter, follow #ISCW10 hashtag for real-time developments: many editors, exhibitors, and attendees are posting impressions from the show floor and the conference sessions. And see Firetide at booth 24083 (Hall D).
Another busy day ahead!
Day 2 ISC West Impressions: ‘piece of cake,’ cost savings with wireless & ‘does mesh have a problem with video?’
Day 3 ISC West 2010 Impressions and Recap: security network design, missed tweetup, and how shows save you money