Twittersphere was abuzz this morning around the announcement of the new Apple tablet. But the mood quickly soured when it became clear that the product was not revolutionary: “a giant iTouch.” It also appears that Apple did not focus group the tablet’s name with any women – because the immediate association for the 50% of the target market (i.e. “women”) is with “that time of the month.” The few women I saw commenting on the name were unanimous in finding it ‘hilarious.’ Even more embarrassing to Apple is that iTampon is trending at #3 on Twitter as of 12:30 PM | update: #2 as of 1 PM. (Twitter’s explanation of the trending topic is sympathetic to Apple’s plights and quite PC: “People are making a joke due to unfortunate word associations in the name of Apple’s new tablet, the iPad (Jan. 27).”)
I have to admit that I’m not totally in love with Firetide’s product names – the company started with the “hot upstart” image, so we have “HotPort” (wireless mesh node); “HotPoint” (Wi-Fi access point); and “HotClient” (customer premise equipment). So what? We are a small company and nobody really knows us by those names anyway, it’s mostly “Firetide” that we are promoting.
Product naming is indeed hard: the good names have already been taken, it takes months to arrive at a decision, you spend countless hours and no one can agree on anything. But Apple – with the best resources at their disposal, amazing creativity, and Steve Jobs? How could they have failed at this? Or do Apple execs simply need diversity training?
PS – What was so wrong with iSlate that Apple had to pick iPad?
PPS – Is this a gender issue? Did men get the same reaction to the name? Please comment!