It was interesting to be at a physical security conference, but presenting on social media. As a brief background, we at Firetide started our social media efforts about a year ago around ASIS 2009, in part thanks to my co-presenters Shawn Flaugher (@shawnf on Twitter) and Steve Surfaro (@stevesurf), both physical security pros.) But I found out that in physical security space, we were the early adopters and are now considered social media experts!
I focused my part of the presentation on the business side of things, specifically deploying social media for crisis communications. Using three examples of recent events (PG&E’s social media communications in the aftermath of San Bruno Fire, “TSA took my son” incident, and University of Texas Austin active shooter response), I illustrate how to use social media to respond to emergencies, to address criticism and to supplement mass notification systems.
For any business, it’s important to be prepared for a crisis, and social media must be part of you crisis communication plans. Plus, it’s one of the ways to justify spending time and effort on social media, if the higher-ups don’t see the benefits (yet).
View the presentation on SlideShare:
(Hope you were following my tweets on Monday and Tue from the ASIS 2010 conference and the Dallas PD tour. Follow #ASIS10 hash tag for tweets from Dallas!)
For more posts on ASIS 2010, see:
- ASIS 2010 Impressions: ASIS Accolades; Social Media at #ASIS10
- Dallas Police Department Tour at #ASIS10
- #ASIS10 Giveaway: Firetide Devil Duckie Is Retiring!
For more posts on social media for business, see:
- Practical Social Measurement for B2B: #B2Bchat Recap
- Primer on Twitter Chats
- Corporate Twitter for B2B Part 1: Getting Started
- Corporate Twitter for B2B Part 2: 12 Types of Compelling Content for Your Feed